The training is organized into eight main sections:
Asking for Money:
The training in this section will help you raise money through "Direct Response Fundraising". This is type of fundraising is done through the mail and by email.
Click the bullet points to go to each separate training.
5 Fundraising Principles:
Principle #1 - Be Donor Focused
Principle #2 - Direct Response Fundraising is not "Fundraising"
Principle #3 - The Audience for Your Appeals is Your Donors
Principle #4 - Pick a Powerful Offer
Principle #5 - Send More Appeals than You Think You Can
Golden Print Appeals:
Write a Golden Timely Appeal in 30 Minutes* (includes a "First Draft")
How to Write a Print Appeal
Year-End Fundraising Appeals* (includes a "First Draft")
Year-End 2020/COVID Fundraising Appeals* (includes a "First Draft")
How to Create a Fundraising Offer
*includes training on reply devices, custom gift asks, outer envelope teasers, design, donor segmentation
Golden Email Appeals:
Reporting Back to Your Donors:
Write a Donor Reporting Letter in 90 Minutes (includes a "First Draft")
How to Write a Simple Donor Report that Raises Money
How to Write e-Stories
7 Tips for Reporting in a Crisis
Major Donor Fundraising:
Major Donor Fundraising System*(includes a "First Draft")
*Includes how to Ask, Thank, and Report to donors
Annual Planning:
12 Month Fundraising Plan: Appeals and Newsletters (Plan Builder Tool included)
Annual Plan 2021
General Fundraising Topics:
*Includes some "10 Minutes trainings"
10 Minute Trainings
Bonus Trainings and Videos:
NEW! The Storytelling Secret to Finding New Major Donors
Creating a Gift Catalog
Send this Donation Generating Email™ to your Donors Today
Summer Slump-Buster Fundraising Campaign
How to Create a Planned Giving Campaign
Gift Catalogs Made Simple Workshop + Training
Your Board, and How They Can Help You with Major Donor Fundraising
Create a Customized Year-End Appeal Package for Your Major Donors
How to Craft a Great Fundraising Offer