Fundraising Reset: Week 1 Day 3 – Work Less – Raise More

Fundraising Reset

Week 1 - Day 3

Today, Steven will go deeper into the 5 principles of a successful ask.  You will be asked to incorporate these principles into one of your appeals so that it's stronger and more effective.

Please watch today's video, and then do the homework listed below the video.


Take one of your appeals that has a current need and revise it.  Make sure you have all 5 principles incorporated into the appeal.  You will be sending this appeal out as an email on day 5.


Steven will take you through a before and after example of an appeal, showing you how he incorporated the 5 principles into an appeal.  This will help you make any last minute changes to your appeal before you send it out on day 5.


If you have a question for Steven, please ask it in the comment box at the bottom of the page.  Thanks.

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