Introduction

Please watch the introduction video below before you move onto Day 1.

Week 1 - Day 1

Welcome to the first day of the Fundraising Reset.

This week we'll be showing you how to make a more effective ask in your appeal letters and event scripts.  Most of what you'll learn this week can also be applied to in person asking.

Please watch this video, and then do the homework listed below the video.

Homework:

Step 1:  Get copies of your most recent Appeal Letters, e-Appeals, and Event Scripts.

Step 2: Download the "Evaluate Your Asks" worksheet.  Click here.

Tomorrow:

Steven will walk you through what to look for in your appeals, and walk you through how to fill out the worksheet so you can start making more effective asks.

Questions?

If you have a question for Steven, please ask it in the comment box at the bottom of the page.  Thanks.