Emotional Triggers and how to use them.
Do donors really respond to emotional triggers?
In the video below, Tom Ahern is going to show you how some nonprofits are using emotional triggers to greatly increase their donor response rates. You’ll see actual examples as Tom walks you through how to use emotional triggers.
You’ll learn about seven different triggers along with the second ingredient you’ll need in order for the triggers to work their magic.
If you're not using these triggers, you are losing donations.
Watch the video below.
Would you like Tom to help you write your next appeal?
If so, then come to the Donor Communications Intensive. Click the button below for more details.