I'm so glad you're taking the time to watch these five short videos.
When you understand and embrace these five principles, your fundraising will become more engaging to donors. And you will raise more money.
Share these videos with your staff and board.
Principle #1 - Be Donor Focused
Principle #2 - Direct Response Fundraising is not "Fundraising"
Principle #3 - The Audience for Your Appeals is Your Donors
Principle #4 - Pick a Powerful Offer
Principle #5 - Send More Appeals than You Think You Can