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Awareness or Fundraising? Do both, or just one?
Steven Screen does the math. Watch the video below. The video is from the weekly Q&A session Steven does with Work Less Raise More members.
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Easier Faster Fundraising
Your fundraising is easier with the "Library of First Drafts"
Here's a unique resource for you.
Whether you need to raise more money this month, or over the next 12 months, the Library of First Drafts makes it easier for you.
What's included in the Library of First Drafts
The Library of First Drafts was created to help you build a fundraising process that helps you raise more money every single month.
Here are the first drafts you'll get:
- "Raise More" 12 Month Fundraising Plan
(also includes: Plan Builder Tool) - "Golden Appeal" Fundraising Appeal
- Donor Reporting Letter
- 3 Major Donor Fundraising Plans
(also includes: The Major Donor Fundraising Tool) - Year End Fundraising Campaign
- Perfect Thank You Letter
Here's how it works
It's simple.
You first choose what piece of fundraising material you need to write. Do you need an appeal? A major donor plan? A donor reporting letter? Or a fundraising plan for the next 12 months? ... (There are many first drafts in the library - get more details below.)
Once you choose what you need, you then download the first draft document.
When you have the first draft document in front of you, you then watch a series of short videos that walk you through customizing the first draft for your organization.
You've never seen training videos quite like these
The video training doesn't just tell you what to do, it literally helps you do it.
You'll write your fundraising materials as you watch the videos. So, by the time you are done watching the videos, you'll actually have your fundraising materials completely written.
Never in the history of fundraising has it been this easy and fast to write powerful appeals, plans, donor reports, and complete fundraising campaigns.
And because the first drafts and video trainings include the best fundraising practices built in, you can be confident your fundraising materials will raise you more money - because they will. We guarantee you'll raise more money.
We've taken most of the work out of writing your fundraising materials
You no longer have to guess what to write about.
When you purchase a first draft, or become a Work Less Raise More monthly member, we'll show you what to focus on. And you'll never have to start with a blank page again - thanks to the first drafts.
You can purchase each "First Draft" separately, or get the COMPLETE LIBRARY of "First Drafts" by becoming a monthly member.
These First Drafts are designed to be used over and over again. Don't just use them once. Use them again and again - this month, next month, next year, even 2 years from now. These will help you raise money year after year.
Read below to learn more about each of the "First Draft" fundraising materials.
"Raise More" 12 Month Fundraising Plan
TIME REQUIRED: APPROX 2 HOURS
FIRST DRAFT INCLUDED: YES
VIDEO INSTRUCTION: YES
This fundraising plan will raise you more money.
With the included "Plan Builder Tool," you'll actually have fun making this plan. And because this plan is built on the science of fundraising -- not on "gut feelings" -- this plan is proven to raise more money over other fundraising plans.
Making your plan is as easy as watching some simple instructional videos and typing numbers into the plan building tool.
Your fundraising plan on one page
Thanks to the "Plan Builder Tool", you'll be able to print out your completed plan on a single piece of paper.
This makes sharing your plan with your team extremely easy. And easy to post on a wall or bulletin board by your desk.
And if you need to make any adjustments to your plan, it's as simple as opening up the tool and quickly making the change. Then printing it out again on a single sheet of paper.
Helps you raise more money
Did you know there are industry best practices for putting a fundraising plan together?
With the videos that come with the planning tool, you're going to learn these best practices. Once you know these, you'll be able to schedule your fundraising appeals and donor reports and newsletters so they raise you more money.
Just knowing the best times to send out your fundraising letters and emails can make a huge difference in how much more money you raise. And this plan helps you pinpoint the exact day that's best for sending out your appeals and newsletters.
Estimates how much you'll raise over the next 12 months
The revenue estimator is an incredibly valuable part of the Plan Builder Tool. It estimates your typical revenue by month and also estimates your new monthly revenue.
At a glance, you'll be able to see where you may have holes in your fundraising. And where you can make changes so that you can raise more money.
Automatically creates a production schedule for you
As your plan gets built, the plan building tool automatically builds a production schedule for you.
Share this production schedule with your team so they know what needs to happen and when. This will help you hit all your deadlines, and get your fundraising materials sent on time.
The tool also takes into consideration non-work days. These are your vacation days, holidays and any other days you're not available.
Video instruction that helps you create the best plan possible for your fundraising needs
These videos make creating a plan easy.
The videos walk you through everything you need to do from start to finish.
A great fundraising plan ensures your fundraising fits together. These videos walk you through a series of questions you need to ask and shows you how to schedule your appeals and newsletters to maximize donations.
Because the videos walk you through the plan building tool step-by-step, by the time you're done watching the videos, you'll be done with your plan.
Get Lifetime access to the Fundraising Plan builder for $199 or get it as part of the complete Library of First Drafts for only $40/month
Click the button below
"Golden Appeal" Fundraising Letter
TIME REQUIRED: APPROX 60 MINUTES
FIRST DRAFT INCLUDED: YES
VIDEO INSTRUCTION: YES
A Golden Appeal gets you new donors, more donations, and reactivates lapsed donors.
From start to finish, it will take you about 30 minutes to write your appeal and another 30 minutes to complete the rest of your fundraising appeal package. So in about 60 minutes you'll have a complete fundraising package written and ready to send.
Your fundraising package will include the following:
The easiest and fastest and most effective appeal you've ever written
You want your appeals to raise the most money possible. So you need to know what ingredients go into the best performing appeals.
Along with the first draft of a "Golden Appeal", the accompanying videos will show you what ingredients to put in your appeal, what order they go in, and how to write your appeal.
Writing the actual appeal will only take about 30 minutes.
Donors give more with these reply cards
There's a real science behind the reply cards that work the best ... and you're going to learn the science so you'll be able to raise even more money.
You're going to learn what to say on your reply card and how to say it.
What you say on your reply card is critical if you want to raise the most money. Well written reply cards are proven to get more donors to give, and to increase gift size.
The design of your reply card is also vitally important. That's why you'll also get a "Give More" Reply Card template.
This reply card template has proven to get more donors to give and to increase the size of donations. And I'm confident it will help you raise more money.
Ask your donors to give the right amount
Asking a donor for the wrong amount makes a donor give less, or not give at all. You want to make sure you ask donors for the right amount.
And there's an easy way to ask for the right amount.
You're going to learn how to automatically pinpoint the exact amount to ask your donors to donate. And you're going to learn a simple way that's proven to get donors to increase the size of their gifts.
Design to get more donors to read more of your letter
There's a whole science to designing your letter so that more people read it, and more of your letter gets read.
How your appeal letter looks, what types of photos you use (if any at all), what type of font you use, the size of your margins, and what words you emphasize matter a lot. Even the color of your font can increase or decrease how much of your letter gets read.
That's why you are going to learn the design principles of the professionals. These principles will get more of your donors to read more of your letter ... and because more people read more of your letter, more people will give.
Getting your envelope opened
If nobody opens your envelope, nobody will read your appeal.
So you're going to learn how to design an envelope that has the best chance of getting opened.
You'll learn what to write on the outside of your envelope so more people will open your envelope. Because when more people read your letter, more people will donate.
Chaser emails increase giving
You're going to learn how to take your "Golden Appeal" and easily turn it into a chaser email.
The step-by-step video training will walk you through exactly what to do to converting your "Golden Appeal" into a powerful money-raising email.
This email will also get you new donors.
Sending your appeal and chaser emails to the right people
Once you have your appeal and chaser emails written, you'll need to send them to the right people.
In the video training, you will learn who to send your appeals to so that you don't waste money on postage, and so that your average gift size increases.
And you'll learn who to send your chaser emails to (Hint: it's not the exact same list you send your "Golden Appeal" to).
Get Lifetime access to the "Golden Appeal" Fundraising Letter for $399 or get it as part of the complete Library of First Drafts for only $40/month
Click the button below
Donor Reporting Letter
TIME REQUIRED: APPROX 90 MINUTES
FIRST DRAFT INCLUDED: YES
VIDEO INSTRUCTION: YES
This Donor Reporting Letter will help you keep more of your donors, and it will also help you raise money immediately. It will only take you about 60 minutes to have the Donor Reporting Letter, the "No Ask" Reply Card, and the Envelope Teaser completely written and ready to send.
Knowing what to tell donors is key
You need to connect with donors. And you do that by talking to your donors about what they care about most.
In this training you'll learn what the main messages are going to be for your letter. And you'll be shown exactly what to say, and how to say it.
This letter will make your donors feel great about the work your organization is doing ... and cause your donors to give again.
Show your donors the impact their gifts made
Your letter will tell your donors how meaningful their gifts were to your beneficiaries (a person or thing you help).
The key ingredient is a special kind of story -- a Before & After story. And you'll get step-by-step instructions for finding the best before and after story for your organization.
Picking and writing the best story is normally hard for people to do. But have no fear. This training makes it super simple for you to pick and write your story (even if you don’t think you have a story to tell).
And by the way, this storytelling process can also be used to find and tell stories for your events and your appeal letters.
"No Ask" Reply Cards raise money like magic
The big rule is to NEVER ASK your donors for another gift when you are reporting back to them on what their previous gift did.
And here's where the "No Ask" Reply Card becomes invaluable.
When donors read your donor reporting letter, they are going to feel wonderful about what their last gift did. And because they feel wonderful about their last gift, some donors will want to make another gift.
A properly written “No Ask” reply card has the amazing ability to turn your donor’s INTENT of giving another gift, into the ACTION of giving you another gift.
In this training, you'll be shown what to say on your reply card and how to say it. You'll also get the "No Ask" Reply Card template so you don't have to design your reply card from scratch.
I'm confident it will help you raise more money.
Design to get more donors to read more of your letter
There's a science to designing your Donor Reporting Letter so that more people read more of your letter.
How your letter looks, what types of photos you use, what type of font you use, the size of your margins, and what words you emphasize matter a lot. Even the color of your font can increase or decrease donations.
That's why you are going to learn the design principles of the professionals. These principles will get more of your donors to read more of your letter ... and because more people read more of your letter, more people will give.
Getting your envelope opened
If nobody opens your envelope, nobody will read your letter. So this training will help you design an envelope that has the best chance of getting opened.
You'll learn what to write on the outside of your envelope so more people will open your envelope and want to make another donation.
Sending your letter to the right people
Once you have your Donor Reporting Letter written, you'll need to send it to the right people.
You'll learn exactly who to send your letter to so that you don't waste money on postage, and so that you have the best shot at raising more money.
Get Lifetime access to the Donor Reporting Letter for $499 or get it as part of the complete Library of First Drafts for only $40/month
Click the button below
Major Donor Fundraising System
TIME REQUIRED: APPROX 120 MINUTES
FIRST DRAFT INCLUDED: YES
VIDEO INSTRUCTION: YES
With the Major Donor Fundraising System Tool, knowing what to do next with your major donors has never been easier.
With this Major Donor Fundraising System you'll know:
- Which major donor is ready to be asked next
- How much to ask each of your major donors for
- How to make an ask of a major donor that gets their best gift
- The best ways to thank a major donor so they feel appreciated
- How to report back to a major donor so they continue to give to you
- and more...
Read below for more details.
The major donor fundraising tool
This tool is for anyone who wants a better way to organize and keep track of their major donors.
With this tool, you’ll have a system that tells you week by week which of your major donors you should be talking to and what you should be saying to them.
The video training that comes with this tool walks you through every detail of what you need to do to have a robust major donor system ... and the videos combined with the tool makes it very easy.
How to ask, thank, and report back to your major donors
You'll get specific video training that shows you how to ask for a major gift ... how to thank a major donor so they feel appreciated ... and how to report back to a major donor so they know that their gift made a real difference.
Your major donors are a huge part of your fundraising success.
So, in order to keep your major donors from leaving your organization, you need to communicate with them in a way that engages them and makes them feel appreciated.
This Major Donor Fundraising System helps you communicate with your major donors in the best way possible. The system keeps your donors organized and you'll be able to see at a glance what you should say next to a major donor.
The "Major Donor Magic Formula" for determining how much to ask for
Never again will you have to guess what how much to ask a major donor for.
A common problem is asking a major donor for too little money. This "magic" formula makes it easy to pinpoint exactly how large of a donation you should ask a major donor for.
You'll raise a lot more money with this formula and you'll be confident that you're asking for the right amount.
Three "First Draft" major donor plans
Start raising more major gifts right away with the following first draft plans:
- 12 Weeks to get Your Major Donor's Next Gift
- 12 Month Major Donor Fundraising Plan
- Year End Major Donor Fundraising Plan
Each of these "First Draft" plans can be used as they are or customized for your unique situation.
Get Lifetime access to the Major Donor Fundraising System for $899 or get it as part of the complete Library of First Drafts for only $40/month
Click the button below
Year End Fundraising Campaign
TIME REQUIRED: APPROX 60 MINUTES
FIRST DRAFT INCLUDED: YES
VIDEO INSTRUCTION: YES
Raising more money at the end of this year just got so much easier for you.
With the Year End Fundraising Campaign, you can have all your fundraising materials written in about an hour. ... and they will raise you more money than your previous year end appeals.
Read below for more details.
The easiest, fastest and most effective year-end appeal you've ever written
There's a specific way to write a year end appeal that causes more donors to give.
With the help of the "First Draft" of the year-end appeal, and the step by step video training, you'll be able to write a powerful year-end appeal in about 30 minutes.
Donors give bigger donations with these reply cards
In order to raise the most money at year end, you need a reply card designed to bring in bigger donations (and more of them).
In this training, you'll get a first draft of the "Give More" reply card. This reply card has proven to get more donors to give and to increase the size of donations.
You're going to learn what to say on your reply card and how to say it. Well written reply cards are proven to get more donors to give, and to increase gift size.
With this reply card, you will raise more money.
Increase your envelope open rates
During the holidays it's harder to get people to open your envelope. If less people open your envelope, less people see your appeal, so less people give to you.
Increase your donations with an envelope that gets opened.
Use the Year End "First Draft" envelope, along with the video training, to have an envelope that gets more people to open it.
You'll raise more money at the end of this year.
Increase giving with these year end emails
You're going to learn how to take your year end appeal and easily turn it into a series of emails.
These emails are the key to raising more money at the very end of the year.
When to send your appeals and emails
Timing is everything.
Because there is so much competition for donations at the end of the year, you need to make sure you are sending your appeals and emails at the best times.
Know exactly when to send out your appeals and emails.
The "First Draft" campaign for sending out your appeals and emails shows you the best times to send everything.
This will help you raise the most money.
Get Lifetime access to the Year End Fundraising Campaign for $699 or get it as part of the complete Library of First Drafts for only $40/month
Click the button below
The Perfect Thank You Letter
TIME REQUIRED: APPROX 20 MINUTES
FIRST DRAFT INCLUDED: YES
VIDEO INSTRUCTION: YES
The perfect thank you letter is NOT your typical "thank you" letter.
It's the best way to thank your donors AND raise more money at the same time.
The "Perfect Thank You Letter" is a way to make your donors feel good, and raise more money without directly asking them for another gift.
It works like a charm
Read below for more details.
A donor loving thank you letter ... and more
Here's a secret.
When you thank your donor well, and let her know her gift was received, she's more likely to give again.
This thank you letter does three things:
- Thanks the donor well
- Gives the donor a receipt for their donation
- Makes it easy to for the donor to give again if they want to (and many donors want to)
Most thank you letters only thank the donor. But if you want to make your donors feel good AND raise more money, this letter will do that for you.
And if you've been told that you should never ask for another gift in a thank you letter, don't worry. You will not be asking for another gift in this letter (but never-the-less, because of this letter, some donors WILL decide to send you another donation).
Raises 5% more money each year
This may sound crazy.
Organizations that use the "Perfect Thank You Letter" typically raise an additional 5% each year.
And they raise 5% more because of how this thank you letter is structured.
Use the "First Draft" of the "Perfect Thank You Letter" and you could be raising more money with the next thank you letter you send out.
Get Lifetime access to the Perfect Thank You Letter for $199 or get it as part of the complete Library of First Drafts for only $40/month
Click the button below
Get the Entire Library of First Drafts
Make Fundraising Easier for Yourself
To get all of the above "First Drafts", become a monthly member of "Work Less Raise More."
A membership is only $40 a month
You can cancel it at anytime.
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Sign up for the whole year for only $399.
This is a tiny investment for making it so easy to raise more money.
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You'll Also Get...
In addition to the "Library of First Drafts", you'll also get special training on how to:
The Fastest and Most Effective Fundraising Training You've Ever Seen - Guaranteed
If you don't feel like this training makes it easy to write your fundraising materials, we will give you a full refund.
Start Raising More Money Today
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